The world’s technological development is super fast now, becoming even faster with each upcoming year. One of the most rapid growths comes from artificial intelligence (AI), which embeds in more and more aspects of our lives:
From virtual assistants like Siri and machine learning to automated machines and self-driving vehicles, this embedment and impact are hard to ignore.
Marketers don’t fall behind: 61% say artificial intelligence is the critical aspect of their data strategy, and 80% confirm that AI already boosts their productivity. They keep up with trends, implementing AI in digital marketing to understand their niches better and deliver an enhanced customer experience.
According to IDC research, business and government spending on AI technology will reach $500 billion in 2023. But what exactly will they do, and how will it change the future of marketing over the next 12 months? Let’s find it out!
What is AI (Artificial Intelligence)?
In plain English, artificial intelligence refers to the process of “thinking” showcased by machines. It’s a technology that makes robots simulate thinking, respond to stimuli, and perform tasks like humans. More than that, AI helps analyze data and learn from it to adjust the gained knowledge to new input:
They can write creative texts, draw pictures, generate original and free templates, track destinations, assist us at homes with automatic systems, and much more. AI capabilities help many industries, including banking, medicine, and marketing.
How AI Relates to Digital Marketing
While businesses were quite skeptical about AI around a decade ago, everything changed when big dogs like Amazon successfully implemented it in their marketing strategies for better customer experience.
AI is super adaptable to new input, more accurate, allowing greater work efficiency, and helps analyze and automate many business processes, providing insights and more personalized customer service. All these signals about a strong relationship between this technology and digital marketing.
8 Ways AI Will Change Marketing in 2023
And now, to business That is how AI will change and develop the digital marketing niche during the upcoming year.
1 . Automatic Content Creation
Marketers know that content creation is a time- and energy-consuming process. Plus, it’s challenging to measure the results it brings to the overall marketing strategy. To optimize this process and ensure to get the desired outcome, many specialists now address AI writing tools:
Some tools craft marketing content from scratch, while others analyze ready texts written by human content creators and share tips on its improvement.
For example, you can prescribe a topic and a target keyword to the tool – and it will generate a complete text in minutes. AI tools understand the context and other algorithms you ask for: word number, tone of voice, writing style, etc. They can also assist writers in content accuracy, topic inspiration, and more.
As a result, marketers get super-personalized content quickly and save resources on hiring writers.
With AI, you can optimize social media posts, write comprehensive blog posts that will rank high in search engines, craft personalized emails to your clients, test the landing page content to optimize it for better performance, etc.
And while AI writers aren’t as professional as human writers, they help with automatic content creation to save writers’ time on more creative tasks.
2 . Human-Like Chatbots
Chatbots are among the best-known examples of AI technology in business and marketing. They act as virtual assistants and hold real-time conversations with online users.
Marketing specialists use chatbots on websites, social media messengers, emails, and live chat customer service. They help communicate with clients when customer service teams are offline or when it’s necessary to answer common questions (queries) where personalization isn’t crucial.
Chatbots are clever and human-like today. They reshape customer experience:
Thanks to AI chatbots, which gather analytics and use it to predict customer behavior and guide interactions with clients, marketers get actionable insights and better understand their target audience. It helps offer hyper-personalized content that satisfies users’ search intent and improves customer loyalty.
3 . More Persuasive Ads
Artificial intelligence helps marketers learn what a customer wants: It collects and analyzes user data, thus predicting future behavior. In other words, AI allows businesses to target people with more efficient and persuasive ads.
It will enhance advertising efforts even more in 2023 and upcoming years:
With AI, marketers will uncover new, alternative channels for ad campaigns. Specialists already use AI tools on many ad platforms like Google Ads, for example, to optimize targeting, budget, and ad delivery.
Also, AI marketing platforms make media buying more efficient. And machine learning algorithms help design PPC campaigns with proper layout, text, bids, etc. All the information that comes to marketing specialists from AI serves to craft stellar ads according to the target audience’s preferences.
4. Smarter Email Marketing
AI-powered email marketing tools help specialists increase revenue by decreasing costs.
Open rates and CTR grow because AI can write more engaging subject lines, personalize the email content to different customer segments, and optimize email send time for maximum engagement.
From highly-optimized newsletters and outreach emails to improved deliverability, AI helps create more convertible email marketing campaigns, restructure them using historical data, and clean up spam or irrelevant addresses from email lists if necessary.
5. Deeper Predictive Analytics
AI algorithms can identify trends on social media to predict the upcoming must-try for product development. They analyze the content and customer reviews on different platforms to help marketers see the demand and generate strategies for future marketing campaigns.
With AI tools, specialists get the most out of predictive analytics:
They can determine what’s right or wrong with a business website and other channels they use for campaigns. Marketers also consider AI to get insights into competitors and develop more effective strategies for outperforming them.
Artificial intelligence helps predict the shopping behavior of a particular customer group and find the right potential clients for a business. Marketers actively use AI algorithms to discover insights and unify the data for improved customer experience and performance.
6. More Precise Product Recommendations
The right AI tools allow marketers to predict what products or services customers want to buy next. It’s a super opportunity to improve online product recommendations, tailoring them to each customer’s needs:
By using machine learning, AI examines customer behavior and analyzes it to understand their preferences.
This instrument is perfect for the e-commerce niche, actively using the “Recommended for You” option on websites. Giant platforms like Amazon make about 1/3 of their income from such product recommendations.
In 2023, marketers will pay even more precise attention to what engines they apply for AI to process large amounts of customer data. They’ll need to track many profiles in real-time, and it’s critical to do that with high accuracy to provide personalized experience and accurate recommendations.
7. AR and VR Further Development
Thanks to AI, the use of AR (augmented reality) and VR (virtual reality) rapidly grows and will continue growing. These technologies enhance the shopping experience: Customers can “try on” goods before purchasing or customize products the way they want.
Thus, customers can try different colors while choosing clothes in online stores to see which fits best. Or, when searching for a car, a user might go for a virtual test drive!
Not only do AR and VR make the shopping experience fun and innovative, but they also enhance engagement and improve interactivity for better interaction with customers.
8. AI-Powered Website Builders
The future of AI in digital marketing is promising: More and more website design programs use artificial intelligence to craft webpages with no human help.
For example, The Grid can design websites based on how users interact with content. Their AI designer Molly will help with everything, from page colors to content blocks and web pages. Users can talk to Molly as they do to virtual assistants Alexa and Siri and discuss what they want to see on the website.
Another example of an AI-powered web design platform is FireDrop with its artificial designer Sacha. Sacha can listen to your commands and design website pages accordingly.
Many marketers now also examine Artificial Design Intelligence from Wix to see what AI designers can do with websites and decide if it fits their strategies.
As for now, AI-powered website builders just start their way, but specialists expect their fast development and sophistication. Specialists predict they are the nearest future of AI digital marketing.
Artificial intelligence is a super technology that grows, develops, and adapts to the new reality. It can do wonders for your business and its marketing strategies: Use its benefits to promote your brand even more efficiently and deliver a stellar customer experience.
AI can change how you build business websites, craft content, advertise your products, and communicate with your target audience. You can use it for more advanced marketing analysis to reshape and enhance customer service, and its features and capabilities will only grow.
Did you try AI in digital marketing campaigns before? Please contact us and share your insights if we have missed anything in this post.
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